I suspect you're noticing a phenomenon that hits anything new and popular. At first, it's got a share of real creativity, both in design elements and content. Then, the money folks move in, and set up an industry. Everything becomes "dumbed down" to make the greatest amount of money off the youngest and most undiscriminating tier of users with cash. Lookalike products are common. Emphasis is placed on glitzy visuals and PR campaigns. The creative voices are either pushed to the indie fringes, or move out of the field, or capitulate and start working for the industry.
It was true of motion pictures, of teleivision, of jazz on records, of rock on records, of fantasy books--and now, of computer games.
There are exceptions, but as I mentioned, you're best luck is to find those titles on the fringes: things like RPGs in development by players, such as Age of Decadence, and The Broken Hourglass.
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