Well argument Ad Hominem (or pointing fingers - others do it too) is probably the most used (but completely invalid) argument to get rid of the feeling of guilt. You have to realize that most people don't want to feel guilty about something they're doing, because that might make them change their minds and force them to stop doing it. So if they enjoy doing something, they'll try to justify their actions.
The change of prices of connections acctually seem logical. I mean you pay for electricity, telephone, water, gas... according to a very simple formula: subscription + the amount of usage. So there's a basic subscription which isn't all that expensive and you get different bills according to how much of the service you use. So in case of the internet the connection itself could still be cheap, but you'd have to pay X/MB downloaded.
I remember the discusion of raising CDR/DVDR prices so the companies producing them would pay a sort of a tax to the entertainment industry, because most pirated material was stored on them.
The thing is, I really doubt you can ever shove the $hit back into the horse, so you'll really have to find a way to deal with it. In this case, I really doubt one could change the way of seeing and understanding of something, when there are more and more people thinging in that inapropriate way, so some other solution will be applied.
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