My own brother asked me today out of context what was the deal with the "no 90" button on the site. He understood perfectly that he could not download the games with those button (he's an intelligent chap, just like me

) but like all the others he never even thought about the button saying "no go" instead of "no 90". I was quite annoyed by the fact my own brother fell into the 90 trap and talked with him for a while on the matter...
I think that those who do not have a good enough graps of the english language, such as my brother, have no idea that "no go" would actually be proper english. They then assume the button to mean "no 90" since go and 90 are so similar with that font...