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[Lulu_Jane]

Cheap deals on games in my own language whilst I live abroad, it's easy to shift your account and content onto a new machine, a less painful way of managing drm than physical copies I have bought in the recent past, a totally different animal from what it was even 2 years ago. I love it.

Don't like it, don't use it.

edit: For fun, compare the recent battlefield rollout debacle EA became muddled up in for a a good example of what really constitutes a bad gaming electronic delivery service these days.